It doesn’t take much to see the Superbowl as a parallel for our society. It is the ultimate display of consumerism, violence, nationalism and faux-Americana. Every year it gets a little worse. Equally unbearable are US families who decry the “edgy” advertisements as they try to “enjoy the game” with those spastic mental cases they call children. This year’s orgy of excess finally culminated in a third quarter power outage putting a halt to the show. A better metaphor for our broken economy and self destructiveness could not be chosen.
Once you get into this mindset of viewing the Superbowl as a microcosm of our society, all sorts of hidden deformities come to the surface. Lets start with the advertisements. After all, there would be no game without them. Take the Oreo ad where passionate cookie lovers beat on each other and burn down a library. Then there’s the GoDaddy ad which is not only hyper-sexualized chauvinism, but as a friend of mine pointed out, a distilled corporate form of sexuality, which is somehow even worse. Read More