As the housing bubble expanded, it was common to hear the media pound the table praising the benefits of owning a home. “It’s the most important investment in your life. It’s the American Dream. After all, it’s land and they’re not making it anymore.” You don’t hear that so much these days. A home isn’t an investment. Its primary purpose is a functional material good. Sitting on it isn’t going to gain you a small fortune while you upgrade to a bigger house every few years.
If you said in 2005 this was poor reasoning, you’d be called a heretic. The average Joe has little perception of what’s a sure thing and what’s overvalued. A bubble doesn’t really become dangerous until it receives mainstream attention, attracting middle and low income people. You know how this ends. Banks get bailouts and everyone else gets more debt than they can ever hope to pay.
The consistent message sent to the middle class over the last 30 or 40 years has been, “give your money to Wall Street.” The narratives that seemed so logical five years ago aren’t gone; when corruption isn’t exposed and prosecuted, it merely migrates. Today, regular Americans have bought into a new Wall Street scam, another sacred cow that seems so solid that doing anything else with your money just seems stupid — getting a college education at any cost.